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The Chicken Out Campaign

January 9th, 2008

Do you know about the life your fresh supermarket chickens led before they reached the table?

Few people know about the conditions suffered by most broiler chickens - those reared for meat. For most UK broiler chickens, rearing conditions are unacceptably intensive, as farmers are put under pressure to produce poultry as quickly and cheaply as possible. These birds live short lives, in cramped conditions, without ever seeing natural daylight. They commonly develop severe injuries and disabilities, associated with unnaturally fast weight gain and restricted movement. The plight of egg-laying battery hens has received much attention in recent years. Consumers have responded, greatly reducing the proportion of bought eggs which come from intensive systems. Now it’s time to do the same for broiler birds.

Hugh Fearnley Whittingstall feels so strongly about this that he has launched a national campaign, called Chicken Out! Part of it will be a new TV series on Channel 4, which will help you to understand the conditions in which most table birds are reared, and to put pressure on the industry to raise its standards. Chicken Out! is being led by River Cottage locals, especially in and around Axminster, who are boycotting intensively-reared chickens and choosing free range instead.

If you’d like to sign-up to show your support for the chicken out campaign, then please visit the website below